Cathy’s focus is on workplace training and eLearning but all the items mentioned also apply to the way we put together our Higher Ed units. It’s short and sharp and worth reading.  For me, the one statement that probably underpins the whole philosophy. “Briefly tell the learner what they’ll be able to do as a result of the course, and focus on what they care about.” If you’re telling the student’s what they can do you are automatically focusing on real applied outcomes, which hopefully leads to a more problem based approach.  And by focusing on what they care about (and how that blends with the unit objectives) you are much more likely to design a course that students will engage with.

Cathy Moore

http://blog.cathy-moore.com/2014/05/5-attention-grabbing-ways-to-start-a-course/?utm_source=feedly&utm_reader=feedly&utm_medium=rss&utm_campaign=5-attention-grabbing-ways-to-start-a-course