“A team of neuroscientists scanned the brain of an Apple fan and it showed that the brand was stimulating the same parts of the brain as religious imagery does in people of faith.”
Okay, this is only one guy, but it is consistent with what most industry people know. I can’t think of any other tech company that has users described as cool aid drinkers, fanbois (with their own spelling), Apple crack users, followers of the cult of Steve.
For me this is a problem. In general I am a big believer in actual user reviews over (often cursory) magazine/industry reviews. One of the biggest problems in looking at the the real worth of Apple products like the iPhone and iPad is the volume of biased information from many users. This has been a particular problem with regards to the iPad. On quite a few forums I have seen the informed comments by industry professionals lambasted by Apple fan boys. To be fair some industry journalists do engage in Apple baiting to drive numbers to their articles.
It makes getting the reliable information that I need to make decisions more difficult.
I use an iPad and to be honest it is a Jekyll and Hyde machine. As a personal device it’s great – definitely a Dr Jekyll, as a workplace, enterprise device (in our setting) it has more than sniff of Mr Hypde. I have certainly had more surprises trialing these devices than I have had with any other, primarily due to the lack of objective information (misinformation?).
I am looking forward to the responses to this research and the inevitable conspiracy theories. Anyway, I expect it’s all a hoax funded by the Gates Foundation.