Facebook is not a platform I that I recommend school teachers use as part of the their teaching. It’s track record around privacy in particular has been consistently poor. For commercial teachers of adults who use FB groups it’s probably ok as long as you include information on privacy settings.

But why Meta? According the Zuckerberg the rebrand is about repositioning Facebook to be more about the metaverse, (think Second life, VR, virtual 3D spaces) which Zuckerberg sees as the future of the internet.

It’s also fairly convenient timing giving the fall-out from the Facebook Papers which (according to the Washington Post) are a trove of internal Facebook documents reveal that “the social media giant has privately and meticulously tracked real-world harms exacerbated by its platforms, ignored warnings from its employees about the risks of their design decisions and exposed vulnerable communities around the world to a cocktail of dangerous content.”

If you need more, here’s a few other articles:

  • Facebook whistleblower reveals identity, says company ‘chooses profits over safety’ – “Facebook has publicized its work to combat misinformation and violent extremism relating to the 2020 election and insurrection,” she wrote in a cover letter on the subject. ” In reality, Facebook knew its algorithms and platforms promoted this type of harmful content, and it failed to deploy internally recommended or lasting countermeasures.”

So, yes it’s about transitioning to a FB version of Second Life, but it’s clearly also about distancing itself from it’s own toxic brand.