There are a few caveats. This is not for print publications, only live digital sites, and because it’s embedded they can pull an image anytime they want.
“Where enabled, you may embed Getty Images Content on a website, blog or social media platform using the embedded viewer (the “Embedded Viewer”). Not all Getty Images Content will be available for embedded use, and availability may change without notice. Getty Images reserves the right in its sole discretion to remove Getty Images Content from the Embedded Viewer.”
http://www.gettyimages.com.au/Creative/Frontdoor/embed
Wired has a bit more info.
“Getty Images licenses out stock photos (including coverage of sports, news and fashion events) for use by the media (cough), businesses and artists, and now it’s hoping to get some control back, by letting anyone use them for free.
Free that is, as long as they’re posted with Getty’s new embed feature which, like the ones we’ve gotten used to on Flickr, YouTube and other internet sites, produces the appropriate HTML to pop the picture in a blog or social media post.”